Drawing pictures in your mind- or- Radio Ads!

14 May

I’m still chugging through this Advertising Copywriting this quarter. Last week we wrote a 30 second TV spot (I’ll be posting my awesome story board and script from that later) and this week we had to write two 60 second radio ads. Radio is HARD to write for and not put yourself to sleep. Remember I need a CTB Statement (Convince, that, because) so here it is – CTB: Convince professionals that Chicago Architecture Foundation is their workweek escape because of the variety of exciting programs and tours that fit into their busy lives.
Both of these ads are based around ideas I stole (of course, it’s advertising). The first if from a TV show, the second from a movie your grandmother probably remembers. Whoever can guess both gets a prize.

Client: Chicago Architecture Foundation

Project:60 Radio Script-The Gift

Air Date: May, 2012

SOUND OF MAN WALKING DOWN THE STREET. BACKROUND CONVERSATIONS AND TRAFFIC NOISES.

MALE VOICEOVER: (SPOKEN SOFTLY TO SELF) Ugh! I hate buying my sister-in law gifts. Shelia hates everything we buy, Like the Fruit for year club…

MALE VOICEOVER: (IMITATING OBNOXIOUS WOMAN’S VOICE) There was just…..so much fruit! Nobody can eat that much fruit!

MALE VOICEOVER: (BACK TO SELF) Or the trip to Six Flags for Timmy’s graduation

MALE VOICEOVER: (IMITATING OBNOXIOUS WOMAN’S VOICE)You know we get motion sickness!

MALE VOICEOVER: (BACK TO SELF) And worst of all, the engraved toaster….

MALE VOICEOVER: (IMITATING OBNOXIOUS WOMAN’S VOICE) Yes it was nice, but we didn’t NEED a toaster…so we traded it in for this coffee maker. What’s that? It was engraved? … maybe we can get it back….

FOOTSTEPS STOP AND ALL OTHER NOISES FADE OUT

MALE VOICEOVER: (BACK TO SELF) Woah! What’s this place?

SOUND OF DOOR OPENING AND BELL OVER DOOR JANGLING

MALE VOICEOVER: (BACK TO SELF) Hmm, (reading sign) Members receive 15% off merchandise, 65 FREE tours, and exclusive Members-only tours and events.  It’s gotta be better than the last “membership” we bought her.

MALE VOICEOVER: (IMITATING OBNOXIOUS WOMAN’S VOICE) A gym membership!!! You think I’m fat!?!?

MALE VOICEOVER: (BACK TO SELF) Definitely better.

ANNCR: Chicago Architecture Foundation. At the corner of Michigan and Jackson. Your gift giving fears are over.

 

Client: Chicago Architecture Foundation

Project: :60 Radio Script – Weekend in your Wednesday

Air Date: Spring 2012

FRONT DOOR SHUTTING, FEMALE FOOTSTEPS, BIRDSONG, MORE FOOTSTEPS WALK UP

SARAH:
Hey Marti, happy hump day! What do you wanna do after work?

MARTI: I dunno Sarah,  what do YOU want to do?

SOUND OF BUS PULLING UP, GIRLS DROP CHANGE IN AND WALK TO BACK OF BUS

SARAH: I asked you first!

MARTI: (SIGHS). We’re back to that, huh? I say to you, ‘What do you feel like doing tonight?’ And you say back to me, ‘I dunno. What do you wanna do?’ Then we wind up going to the same dive bar down the street that’s full of creepers. I wanna go out, I’m just tired of going out to seedy clubs in the middle of the week.

SARAH: Well I still want to go drinking. When 5pm rolls around today I’m going to need to have some fun.

MARTI:  So what do you want to do?

SARAH: I dunno, what do YOU want to do?

SARAH:  Ugh not again.  Hey! See that sign? Chicago Architecture Foundation River North Pub Crawl this Wednesday, that’s Today! I’ve heard about that. You walk around River North stopping at a bunch of bars! We’d get to drink AND be outside.

SARAH: And it’ll be creeper-free

MARTI: That’s it Sarah, we’re meeting out front at 5.

ANNCR: CAF Pub Tours, Put a little weekend in your Wednesday.

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